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Expedia's Day of influence: Case Study

10.12.14

Proof: Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan. The results were outstanding.

IPA Effectiveness Awards 2014

27.10.14

Proof: Read summaries of the 2014 award winners that included newspapers.

UK newsbrands increase social media interactions by 87%

23.10.14

Platforms: UK newspaper brands have rapidly increased their presence and influence in social networks during the three months to September 2014. They are important social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.

News stories from TouchPoints

11.09.14

Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.

comScore: Newsbrands and mobile

15.08.14

Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).

Debenhams

Debenhams

Debenhams ad from the Creative Gallery

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Van Cleef & Arpels

Van Cleef & Arpels

Van Cleef & Arpels ad from the Creative Gallery

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Microsoft Lumia

Microsoft Lumia

Microsoft Lumia ad from the Creative Gallery

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Morrisons

Morrisons

Morrisons ad from the Creative Gallery

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Cartier

Cartier

Cartier ad from the Creative Gallery

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Hugo Boss

Hugo Boss

Hugo Boss ad from the Creative Gallery

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PARKER

PARKER

PARKER ad from the Creative Gallery

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Chanel

Chanel

Chanel ad from the Creative Gallery

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Facts and Figures Latest data for print & online readership, plus circulation figures
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London