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IPA Effectiveness Awards 2014

27.10.14

Proof: Read summaries of the 2014 award winners that included newspapers.

UK newsbrands increase social media interactions by 87%

23.10.14

Platforms: UK newspaper brands have rapidly increased their presence and influence in social networks during the three months to September 2014. They are important social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.

News stories from TouchPoints

11.09.14

Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.

comScore: Newsbrands and mobile

15.08.14

Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).

Newsbrands and finance

31.07.14

Proof: Demonstrating how newsbrand readers invest more time, effort and, most importantly, money, into the financial sector.

Tesco

Tesco

Tesco ad from the Creative Gallery

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NatWest

NatWest

NatWest ad from the Creative Gallery

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SSAFA

SSAFA

SSAFA newspaper ad from the Creative Gallery

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The Royal British Legion

The Royal British Legion

The Royal British Legion ad from the Creative Gallery

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DCLG

DCLG

DCLG ad from the Creative Gallery

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Arla

Arla

Arla ad from the Creative Gallery

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Aldi

Aldi

Aldi ad from the Creative Gallery

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Specsavers

Specsavers

Specavers ad from the Creative Gallery

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Facts and Figures Latest data for print & online readership, plus circulation figures
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London