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Proof: Read summaries of the 2014 award winners that included newspapers.
Platforms: UK newspaper brands have rapidly increased their presence and influence in social networks during the three months to September 2014. They are important social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.
Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).
Proof: Demonstrating how newsbrand readers invest more time, effort and, most importantly, money, into the financial sector.
Tesco ad from the Creative Gallery
NatWest ad from the Creative Gallery
SSAFA newspaper ad from the Creative Gallery
The Royal British Legion ad from the Creative Gallery
DCLG ad from the Creative Gallery
Arla ad from the Creative Gallery
Aldi ad from the Creative Gallery
Specavers ad from the Creative Gallery
120 Charing Cross Road
Phone: +44(0)20 7839 8935
Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London