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Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Proof: UK newsbrands drove 133.5 million social media interactions in the first five months of 2014, according to Newsworks' analysis of Newswhip data. Downloadable charts available.
Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).
Proof: Demonstrating how newsbrand readers invest more time, effort and, most importantly, money, into the financial sector.
People: UK digital readership habits have more in common with Denmark and Finland than the US, according to the third annual Reuters Institute of Journalism Digital News Report 2014, which is co-sponsored by Newsworks. See below for special analysis of the report with a focus on UK newspaper brands.
M&S ad from the Creative Gallery
Moncler ad from the Creative Gallery
Dolce and Gabbana ad from the Creative Gallery
International Rugby Board ad from the Creative Gallery
Sarson's ad from the Creative Gallery
New Look ad from the Creative Gallery
Three ad from the Creative Gallery
Jaguar ad from the Creative Gallery
120 Charing Cross Road
Phone: +44(0)20 7839 8935
Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London