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Proof: Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan. The results were outstanding.
Proof: Read summaries of the 2014 award winners that included newspapers.
Platforms: UK newspaper brands have rapidly increased their presence and influence in social networks during the three months to September 2014. They are important social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.
Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).
Debenhams ad from the Creative Gallery
Van Cleef & Arpels ad from the Creative Gallery
Microsoft Lumia ad from the Creative Gallery
Morrisons ad from the Creative Gallery
Cartier ad from the Creative Gallery
Hugo Boss ad from the Creative Gallery
PARKER ad from the Creative Gallery
Chanel ad from the Creative Gallery
120 Charing Cross Road
Phone: +44(0)20 7839 8935
Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London