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Platforms: How newsbrands and Twitter work together to turn followers into readers and readers and into followers.
People: Exploding the myth that young people don't read newsbrands.
Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of December 2013).
Proof: MoneySuperMarket.com was the first in its category to use newsbrands in a meaningful way. It was a client open to testing new things, challenging newsbrands to provide evidence that new platforms provide new opportunities.
People: The second part of Newsworks' Tech Nation research explores people's media consumption habits and dwell times using eye tracking technology.
Knorr ad from the Creative Gallery
Santander ad from the Creative Gallery
Channel 4 ad from the Creative Gallery
John Lewis ad from the Creative Gallery
Fenwick ad from the Creative Gallery
Cadbury ad from the Creative Gallery
Costa ad from the Creative Gallery
Tesco ad from the Creative Gallery
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Phone: +44(0)20 7839 8935
Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London