Research & Planning

Comprehensive selection of research on advertising in newspapers and newsbrands. This section has case studies, research on platforms and analysis of industry themes to provide you with insights and proof of newsbrand effectiveness.

Case studies

Find in-depth examples of effective newsbrand advertising campaigns targeting different sectors and objectives

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Multi-platform research

Insight and analysis into the roles of multi-platform newsbrands in delivering effective advertising

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Topics & themes

Research on advertising's larger topics and themes from audience attention to measuring effectiveness

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