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LEGO Batman at large in this week's Metro

In the run up to the UK theatrical release this Friday (10 February), every day this week LEGO® Batman will remind readers as he barges in on a series of editorial features across all platforms.

Across the week, content will include LEGO® Batman's take on the 'Trends' section, film reviews, a tech column and the popular 'Rush Hour Crush' as well as the 'Good Deed Feed' features.

The partnership forms part of a series of 'Batman barges in' media activations by Warner Bros.' media agency PHD in advance of the movie's cinematic release.

Grant Woodthorpe, managing director of commercial at Metro, said: "We're always looking for new creative ways to work with our partners and we wanted to ensure we produced something special to do The LEGO® Batman Movie justice. This innovative campaign will both appeal to our valuable readers' mind-sets and complement the humorous tone of the movie."

Sarah Nugent, business director of PHD, added: "This week-long partnership is another great execution of our 'Batman barges in' media strategy for the launch of the movie. The team at Metro has fully embraced the numerous, innovative ways in which LEGO® Batman could get involved with Metro's most-loved features." 

Martin Gough, deputy marketing director of Warner Bros. UK, commented: "Metro is the perfect partner for us to bring LEGO® Batman's awesomeness to life for morning commuters. He's a natural at most things so we fully expect Metro's readers to react with delight."  

by Lydia O'Neill 06/02/17

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