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House of ESI

ESI Media takes over the Violin Factory to bring to life its brands and new ideas for agencies and advertisers.

ESI Media invited agencies to take part in a two hour fully immersive brand experience at The Violin Factory in London.

On the invite, it said: "The reason we are doing this is simple, we want to get to know each other a lot better - so that's you, our senior team and some key members of commercial and editorial teams. It will be the perfect opportunity for us to share with you the bold decisions we have made with our business, the exciting direction we are heading and most importantly how you and your brands can better work with us."

The newsbrand wanted to emphasise the fact that over three quarters of its audience is outside London and it is now home to the UK’s largest pure play news site, The Independent.

The aim of the session was to inspire agencies with ideas, competitions, offers and opportunities.

by Jessie Sampson 07/10/16

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