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Blog: Having spent a morning at the Guardian's HQ, Helen Morris, marketing manager at Carat reveals what she and her colleagues learnt from peeking behind the scenes at The Guardian’s plans for the future.
Blog: Charlotte Tice, head of publishing at Mindshare, discusses News UK's new research on how platforms effect reader's responses to advertising, and explains why the results are both significant and surprising.
Blog: Erik Grimm, research director at NPD Nieuwsmedia, says that while ad campaigns should feature a healthy mix of new and conventional media, recent research points to print as the platform with the best ROI.
Blog: Matt Patchett, insight executive at Newsworks, looks at the Tech Nation eye tracking research.
Blog: Emma Cranston, investment director at Manning Gottlieb OMD, pin points the areas newsbrands need to focus on in order to have a successful 2014.
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London