Marrying content and context in newspaper advertising


Blog: Jessie Sampson, Newsworks' communications executive, looks at how newspaper ads can strategically engage with relevant editorial.

What 'Black Eye Friday' reminds us about newsbrands


Blog: Vanessa Clifford, deputy chief executive of Newsworks, discusses the relationship between newsbrands and retail.

Newsbrands - a way of life


Blog: Jessie Sampson, Newsworks' communications executive, on how newsbrands are extending their reach into live events, physical experiences and practical services.

What 2015 will mean for newsbrands


Blog: Charlie Woodall, sponsorship and implementational planning executive at OMD UK, considers what the year ahead will hold for newsbrands.

"We've never been stronger"


Blog: Rosemary Gorman, deputy group ad director at Mail Newspapers, speaks to BRAD Insight’s Jeremy Abbott about the success of MailOnline, digital developments and what print newspapers still have to offer.

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from Newsworks

Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London