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Blog: Jessie Sampson, Newsworks' communications executive, looks at how newspaper ads can strategically engage with relevant editorial.
Blog: Vanessa Clifford, deputy chief executive of Newsworks, discusses the relationship between newsbrands and retail.
Blog: Jessie Sampson, Newsworks' communications executive, on how newsbrands are extending their reach into live events, physical experiences and practical services.
Blog: Charlie Woodall, sponsorship and implementational planning executive at OMD UK, considers what the year ahead will hold for newsbrands.
Blog: Rosemary Gorman, deputy group ad director at Mail Newspapers, speaks to BRAD Insight’s Jeremy Abbott about the success of MailOnline, digital developments and what print newspapers still have to offer.
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London