Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London
Blog: Newsbrands, in both their digital and print form, continue to develop fun and successful advertising campaigns
Blog: Charlotte Tice, head of publishing at Mindshare UK, explains why in a world of cross platform selling and buying, the importance of linked metrics has never been more important...
Opinion: Writing for INMA, Irene Fogarty, research assistant at The Irish Times, on why it is the number of ad views, not click-through rates, that serve as a better indicator of calls to action among irishtimes.com visitors.
Opinion: Sir Martin Sorrell has been at it again - suggesting that advertisers are investing too much of their budget in newspapers compared to time spent. But his comments are based on a flawed logic.
Blog: Matthew Patchett, insight executive at Newsworks, on why although the language may have to adapt and evolve, newsbrands still have a lot to say.
Warburtons ad from the Creative Gallery
NESCAFÉ ad from the Creative Gallery
BMW ad from the Creative Gallery
British Airways ad from the Creative Gallery
Paddy Power ad from the Creative Gallery
Tesco Mobile ad from the Creative Gallery
Twix ad from the Creative Gallery
Visa ad from the Creative Gallery
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