News & Opinion

Ted Young: "We are in danger of throwing the baby out with the bath water"

Speaking at the Print World 2017 conference in Berlin, the editor of Metro took to the stage to discuss the value of print and its attraction to a younger audience.

Pointing out that 41% of Metro’s 10.5 million monthly readers are aged between 18 and 35, Young said: "Young people do still read newspapers. This does not mean I also think the Earth's flat or that climate change doesn’t exist. I’m a huge fan of digital and have spent a significant proportion of my career working on major news websites in the UK and New York. But I also understand the value of print.”

On the current digital climate, Young warned delegates that he thinks “there is a lemming-like rush to digital away from newspapers. We are in danger of throwing the baby out with the bath water”.

He added: “Every morning I get the Tube to work and I see for myself the huge number of young commuters and school kids who read Metro newspaper. Some rather lazy academics say this is because there is no wifi on the Tube.

“Well I live out in Richmond, west London, and my commute is overground. In fact, the vast majority of Metro newspaper readers travel overground and have access to an internet signal. More than 250 underground stations in London now have wifi.”

Instead of focusing solely on digital, Young argues that advertisers should adopt a more balanced approach: “Long live the smartphone. But long live the smart newspaper too. Millennials really do love both. So let’s make both work.”

Source: Press Gazette

by Lydia O'Neill 10/10/17

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never