The publisher plans to quadruple its programmatic ad team following the introduction of header bidding, which has raised its overall programmatic revenue by 20% in the past three months.
Paul de la Nougerede, programmatic chief of The Telegraph, said: “These new roles will allow us to go deeper to support this growing area across all different platforms and products; native, mobile and desktop web, apps, video and third parties.”
Header bidding allows buyers to bid simultaneously on a publisher's digital inventory.
The Telegraph's programmatic team will expand to a total of 12, with new hires including analysts to monitor the bid landscape.
by Lydia O'Neill