News & Opinion

The Telegraph revamps weekend offering

From 14 January, The Telegraph's Saturday and Sunday lifestyle supplements will be designed to better suit readers' behaviour at weekends. 

'Saturday', which will replace 'Weekend', contains faster-paced, more active features, such as trends, places to visit, family stories, style and wellbeing. There will be several new columns, including Rob Temple's 'Very British Problems' and Dr Phil Hammond's 'How Not to Die (Yet)'. These will sit alongside established favourites such as Graham Norton's 'Agony Uncle', Shane Watson's 'People Watching' and award-winning food and drink writers Stephen Harris and Victoria Moore. The new Saturday section will feature the tagline 'The great British weekend starts here'.

'Sunday', which will replace 'Living', offers a more relaxed, leisurely read, with longer feature pieces that better reflect the mood of a typical British Sunday. Content will include food, family, property, hobbies, pets and rural life. Great British Bake off star Flora Shedden will write a new baking column and Sophia Money-Coutts a new 'Modern Manners' column. The Sunday section will be published in broadsheet format, allowing a more luxurious look and feel.

Chris Evans, editor of The Telegraph, said: "We wanted to make a better distinction between our newspapers at the weekend. What people do on a Saturday tends to differ from what they do on a Sunday. Most of our readers take both newspapers and they said they wanted sections that were complementary. The new Saturday and Sunday sections offer that difference and carry a fresh and modern design."

 These changes will also be reflected in The Telegraph's tablet edition. The weekend redesign follows the launch of Telegraph Premium, The Telegraph app and Telegraph Video among other projects designed to bring readers the most engaging and high-quality content.

by Lydia O'Neill 06/01/17

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