News & Opinion

Telegraph innovates with AR tablet ad

Telegraph Media Group partners with Virgin Atlantic to create a UK newspaper group media first, as part of the airline's 'Flying in the face of Ordinary' campaign.

The Telegraph iPad edition, which is now live, includes an augmented reality ad to support the Virgin Atlantic January sale. This is the first time a UK newsbrand has incorporated the BlippAR technology into an iPad ad. TMG worked alongside agencies Manning Gottlieb OMD and RKCR Y&R to create the ad.

The creative, which promotes the airline's discounted fares to global locations, invites Telegraph readers to use AR by holding the BlippAR app over the iPad ad to discover the best priced flights.

The AR function also allows users to find out local weather, time and cabin crew tips, based on their selected route.

Mark Challinor, director of mobile platforms at TMG, said: "We have constantly been innovating in the digital and mobile arena here at The Telegraph, working with the best service providers and providing innovative solutions to our forward-looking clients and agencies.

"This is a prime example, with one of our leading advertisers capturing this augmented reality technology, within a Telegraph-created advertisement, adding value for our readers."

See more in our Creative Gallery.


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