News & Opinion

NewsWhip: 2017 so far

Take a look at the most popular newsbrand stories on social media from January and February 2017, according to the latest NewsWhip data.

A lot has happened in 2017 already. Across the pond, Donald Trump was inaugurated as 45th President of the United States, while back at home Article 50 was triggered, so it’s unsurprising that people turned to newbrands’ content to stay informed.

UK newsbrand stories received 192 million interactions during the two month period, an impressive 25% uplift year on year. Facebook is the most popular social media brand for UK newsbrand readers, accounting for 90% of their total interactions. UK newsbrand stories on Facebook accumulated 172 million interactions in total, an impressive 30% year on year increase.  

Here are the five most popular newsbrand stories on Facebook in 2017 so far:

  1. Trump set to eliminate arts funding programs, cutting off NPR and PBS
  2. Villagers are knitting jumpers for elephants to protect them from near-freezing temperatures
  3. In a month, the Trump family has cost taxpayers almost as much as the Obamas did in a year
  4. Be patient with that friend who always cancels - they might have social anxiety
  5. Trump is 'eliminating arts funding programs'. It will save him 0.0625% of the federal budget

UK newsbrand stories were shared on Twitter just over 17 million times, that’s more than double the BBC and seven times more than Buzzfeed.

Here are the five most tweeted newsbrand stories in 2017 so far:

  1. Trump's Supreme Court pick founded club called 'Fascism Forever'
  2. Ex-MI6 agent so worried by his Donald Trump discoveries he started working without pay
  3. Mystery death of ex-KGB chief linked to MI6 spy's dossier on Donald Trump
  4. Four more journalists get felony charges after covering inauguration unrest
  5. Congress moves to give away national lands, discounting billions in revenue and millions of jobs

For more information and downloadable charts, visit our Market Overview section

by Zainab Pirzada 12/04/17

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