As chief client officer Danks will report directly to Mail Advertising's CRO Clare Rush.
In the new role Danks will be responsible for building and maintaining high quality, innovative partnerships for clients and helping to connect brands with the right audiences across all channels, including mobile, social and video. She joins from Telegraph Media Group where she is currently client director.
The appointment follows the recent announcement that Dominic Williams will join Rush's leadership team as chief investment officer in June, as Mail Advertising continues to drive growth across its portfolio.
Rush said of the appointment: "Mel is a highly skilled and respected industry leader who brings a wealth of knowledge and experience to the table, as well as an unmatched 'little black book' of contacts. In a fast-changing market, Mel will provide our clients with an expert and authoritative view of the ad world and further strengthen our talented leadership team."
Danks added: "Brands are, more than ever, searching for ways to create compelling content and cut through the clutter. Mail Advertising has the scale, and the expertise, to create clear connections between consumers and brands at the same time as tapping in to real time cultural moments. I am delighted to be joining the team."
by Jessie Sampson