News & Opinion

Mail opens online shop

Launching today, Mail Newspapers’ new marketplace platform offers a range of branded homeware and garden products. 

MailShop.co.uk is the first retail offering from a major UK newsbrand to employ a 'marketplace' model, enabling customers to buy from selected sellers including Thompson & Morgan, Lakeland and Cleverboxes. The site launches with products focused on homeware, garden, kitchen, furniture and Christmas ranges. Additional product lines will be added over time.

Adam Kemp, head of ecommerce at Mail Newspapers said: "MailShop.co.uk is a fantastic, new online retail proposition, offering thousands of the products our customers want … [it has] been built around three hallmarks of quality - inspiration, simplicity and reassurance."

The site has a strong focus on exhibiting aspirational lifestyle photography, aiming to help shoppers envisage products in their own home, and provides brands and sellers with a new way to engage with Mail Newspapers' audience. It has been developed in close consultation with Mail customers, using an extensive series of focus groups and surveys in combination with data from its existing ecommerce propositions and MyMail loyalty programme to inform decisions. 

The launch of MailShop.co.uk will be supported by a marketing campaign running across MyMail, advertising inventory in Mail Newspapers titles and other proprietary channels including Mail Travel.

by Ellie Finlay 11/10/16

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