Guardian News and Media (GNM) has appointed Initiative's Tania Harwood, Primesight's Andrew Goldsmith and Mediavest's Tom Crichton as leaders to run the sales teams' new agency-facing hubs.
Harwood, Initiative's group client director, will be responsible for the multidisciplinary team working with Group M, while Goldsmith will lead work with Omnicom and Denstu Aegis Network and Crichton will focus on Havas, Interpublic and Publicis Media.
At Initiative since 2012, Harwood led the Interpublic agency's relationships with its major clients and pitches, including Harley-Davidson, Mothercare and Travelodge. She spent 12 years at OMD after starting her career in J Walter Thompson and CDP's media department.
Crichton has been business director at Mediavest for five years. He has worked at the Publicis Groupe agency from 2006 with brands including BT, Capital One, Royal London, Travelodge, British Gas and Pizza Hut.
Goldsmith, Primesight's sales director, was promoted in June last year. He started his career in magazines at Dennis Publishing and IPC Media (now Time Inc) before moving to Global Radio. He joined Primesight in early 2014.
Harwood, Goldsmith and Crichton will report to Nick Hewat, commercial director of GNM.
Hewat said: "We have realigned the commercial team to deliver the best possible results and service for clients and bring our platform for action proposition to life.
"The business partners will play a pivotal role and I couldn't be more excited to announce our new hires - they are strategic, smart and have an impressive set of experience and results to bring to the table."
Harwood will take up her role on 3 January. Goldsmith and Crichton start on 1 February.
Earlier this month Havas Media's Natasha Murray joined the Guardian find out more here.
by Lydia O'Neill