News & Opinion

Guardian launches new spoof ad with Hugh Grant

The Guardian launches a tongue-in-cheek ad starring Hugh Grant as part of its new 'Own the Weekend' campaign.

The three-minute film will appear online and on TV as well as via press (see below) and outdoor. It will also be cut down to 60 and 30-seconds for cinema spots to run in January.

The tongue-in-cheek ad, created by Bartle Bogle Hegarty (BBH), includes a series of spoof scenes, such as two colleagues discussing what they did over the Guardian and Observer weekend. The ad also highlights the launch of Cook, the title's new 16-page food and drink supplement.

David Pemsel, chief commercial officer, Guardian News & Media, said: "We wanted to continue last year's marketing successes by experimenting with a new, bold approach to January marketing in 2013.

"We're delighted to have Hugh Grant on board, helping us create a fun and irreverent style which taps into the spirit of our weekend papers."

Watch the ad here.

Source: Campaign

11/01/13

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never