News & Opinion

Guardian launches new spoof ad with Hugh Grant


The Guardian launches a tongue-in-cheek ad starring Hugh Grant as part of its new 'Own the Weekend' campaign.

Guardian newspaper ad

The three-minute film will appear online and on TV as well as via press (see below) and outdoor. It will also be cut down to 60 and 30-seconds for cinema spots to run in January.

The tongue-in-cheek ad, created by Bartle Bogle Hegarty (BBH), includes a series of spoof scenes, such as two colleagues discussing what they did over the Guardian and Observer weekend. The ad also highlights the launch of Cook, the title's new 16-page food and drink supplement.

David Pemsel, chief commercial officer, Guardian News & Media, said: "We wanted to continue last year's marketing successes by experimenting with a new, bold approach to January marketing in 2013.

"We're delighted to have Hugh Grant on board, helping us create a fun and irreverent style which taps into the spirit of our weekend papers."

Watch the ad here.

Source: Campaign

comments powered by Disqus

Sign up for Nuggets
from Newsworks
Read stories
from the blog

Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London

Shift 2014 was Newsworks’ second annual conference
at the British Library on Thursday 10 April, providing
insight into the latest thinking and trends for the
national newspaper industry.