Guardian News and Media appoints Anna Bateson, who has previously worked for YouTube and Google, as vice president of platforms and partnerships.
In her new role, Bateson will be responsible for developing and building key global partnerships including managing the Guardian's existing partnerships with Facebook and Google as well as overseeing all the company's rights and licensing activity.
In addition, Bateson will be responsible for all commercial aspects of the Guardian's video strategy, working in partnership with editorial, product and sales to deliver an innovative and commercially viable video business plan. She will report to chief executive officer David Pemsel and will sit on Guardian News and Media's Executive Committee.
Pemsel said: "Anna is a real talent who has a clear understanding of the unique opportunities that our relationships with the big platforms can offer and the importance, both commercially and editorially, of video as part of the overall reader experience. I'm delighted to have been able to secure her to come and join us at the Guardian and look forward to the impact that I'm certain she'll have."
Bateson added: "I am thrilled to have the opportunity to join the Guardian, a brand I have long admired in both a personal and professional capacity, at such a time of change and possibility. The importance of the strong yet challenging relationships they are building with the key players in the platform space, combined with the momentum they are building around video, make this a role I feel extremely passionate about."
Bateson joins the Guardian following a long and varied career in media and marketing, having spent seven years at Google and YouTube, resulting in a three year stint running global consumer marketing out of their San Francisco HQ. Prior to joining Google, Anna led brand and viewer marketing at ITV and before that was VP of marketing at MTV Networks.
Source: The Guardian
by Lydia O'Neill