News & Opinion

ABC: 97 million extra unique browsers access newsbrands in March

The official ABC figures for March 2017 show that the UK national newspaper market enjoyed a 21% year on year uplift across digital platforms, adding up to 36 million unique browsers daily.

In the month that the Prime Minister triggered Article 50, The Times made further revelations about Google and Facebook and Ad Week descended on London, UK newsbrands saw an extra 97 million unique browsers on average accessing digital content every day, compared with March 2016.

The Evening Standard reached 729,459 unique browsers for the first time, representing a month on month growth of 8% and year on year growth of 46%. The title witnessed a 45% annual increase in its total monthly traffic, working out to just under 16 million unique browsers over the course of the month.

The Sun's average daily unique browsers rose to its highest yet, at 4.6 million – a substantial increase of 103% annually. The title also exceeded its total monthly unique browsers record, hitting 80.5 million, a 123% year on year increase.

Similarly, Metro also broke its previous record. During March, the title accumulated over 37 million unique browsers, up 10% month on month and 44% year on year. Average daily traffic was up by 45% year on year.

The Independent received just under 94 million unique browsers over the course of the month – up 49% year on year. The title's average daily browsers reached a total of 4.8 million – up 56% annually.

The Telegraph recorded 4.1 million average unique browsers daily and just under 86 million unique browsers throughout the month, representing a rise of 0.7% and 10% respectively, month on month.

MailOnline received 15.5 million unique browsers daily, up 7% year on year. Total monthly traffic was up by 10% month on month making for a substantial total of 243.5 million.

The Mirror recorded just under five million daily unique browsers on average, a rise of 11% year on year. The title accumulated 88 million total unique browsers across March.

Growth was not just limited to digital. In print the London Evening Standard reported month on month and year on year increases of 0.5% and 1.1% respectively.

 Likewise, Metro witnessed a 0.2% increase month on month and an impressive 10% increase year on year. The Sun and The Daily Telegraph both saw month on month increases of 0.7%.

Finally, The Times sold an additional 20,166 copies a day in comparison to last year, working out to a 4.8% year on year increase.

Overall print circulations remained stable month on month. 

Vanessa Clifford, CEO of Newsworks, said: "With 2017’s news agenda showing no signs of slowing down anytime soon, this month’s ABC figures prove that people are turning to UK newsbrands for news and informed analysis in order to understand and interpret the world."

For downloadable charts, visit our Market Overview section. 

  Mar-17 Month / Month % Year / Year %
  Daily Ave. UB Total
Monthly
Daily Ave. UB Total
Monthly
Daily Ave. UB Total
Monthly
Evening Standard 729,459 15,947,048 8.1% 19.0% 46.3% 44.8%
MailOnline 15,468,721 243,528,184 -0.6% 9.8% 7.5% 3.2%
Metro 1,730,529 37,198,454 1.2% 10.3% 44.9% 43.8%
Telegraph 4,097,621 86,411,690 0.7% 9.9% -1.8% -2.0%
The Independent 4,796,302 93,823,305 -12.4% -2.9% 55.6% 49.1%
The Sun 4,577,007 80,494,253 3.8% 18.5% 103.0% 123.0%
Mirror Group Nationals 4,952,835 88,218,381 -5.9% 2.9% 11.2% -0.6%

 

 

YoY growth (%)

Source: ABC March 2017
by Zainab Pirzada 20/04/17

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