News & Opinion

ABC: 19% YoY digital uplift for national newsbrands in February

The official ABC figures for February 2017 show that the UK national newspaper market enjoyed a 19% year on year uplift across digital platforms, adding up to a total of 37 million unique browsers daily.

In the month that fake news at the Oscars made headlines, MPs voted to trigger Brexit and Storm Doris battered the country, UK newsbrands saw an extra 7.6 million unique browsers on average accessing digital content every day, compared with February 2016.

The Sun recorded the largest annual growth of total traffic, up 122%, with an additional 37 million unique browsers compared to last year. The title’s average daily traffic reached its highest yet, 4.4 million – a 115% yearly increase.

Similarly, The Independent also broke records in February. The title exceeded 5 million daily unique browsers for the first time, representing a month on month growth of 13% and year on year growth of 87%. The title witnessed a 71% annual increase in its total monthly traffic.

The Evening Standard attracted 13.4 million unique browsers over the course of the month, a 34% year on year increase. The title also saw its daily traffic grow by 41% year on year.

Metro witnessed an 8% month on month and 44% year on year increase in its daily traffic. Likewise, its total monthly browsers were also up - 3% month on month and 43% year on year, averaging at 1.7 million browsers a day.

Meanwhile, The Mirror accumulated just under 86 million unique browsers, giving it an increase of 25% year on year. Its daily average unique browsers were up 14% year on year, averaging at 5.3 million browsers a day.

The UK’s most visited newsbrand site, MailOnline received an average of 15.6 million unique daily browsers in February, up 8% month on month and working out to 222 million unique browsers over the course of the month.

The Telegraph recorded 4.1 million daily unique browsers on average and 78.6 million total unique browsers across the month.

In print, overall circulations remained stable, down just 1.65% month on month. The Times and the Metro reported year on year increases of 9.5%. The Evening Standard increased circulation by 1.1% compared to last month.

 

  Feb-17 MoM YoY
  Daily ave. UB Total
monthly
Daily ave. UB Total
monthly
Daily ave. UB Total
monthly
Evening Standard 674,830 13,404,182 1.50% -5.88% 40.78% 34.49%
MailOnline 15,564,992 221,798,405 -0.49% -8.61% 8.21% 0.28%
Metro 1,710,757 33,723,270 7.54% 2.91% 43.88% 43.05%
Telegraph 4,069,576 78,640,930 0.62% -7.22% -5.99% -7.26%
The Independent 5,472,724 96,593,686 13.29% 1.21% 87.34% 70.75%
The Sun 4,410,613 67,920,690 3.83% -4.00% 115.49% 122.21%
Mirror Group Nationals 5,263,527 85,757,663 -3.49% -11.99% 25.47% 13.85%

YoY growth (%)

Source: ABC February 2017

 

For downloadable charts, visit our Market Overview section

 

by Zainab Pirzada 16/03/17

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