Press releases

Winners announced for the Newsworks Planning Awards 2017

Newsworks is delighted to announce the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.

Last night's winners include OMD – who won in four categories, including the Chair's award – Spark Foundry, MediaCom, MEC and PHD.

Zaid Al-Qassab, chief brand and marketing officer at BT Group and chair of the 2017 jury, said: "The winning campaigns were clearly not random successes. Each entry showed meticulous planning, real collaboration and clear and meaningful metrics, which they could easily demonstrate were overachieved. I walked away from the judging experience feeling not only optimistic about the effectiveness of newsbrands, but of the health of the advertising and media industry as a whole. To all the winners, well done – you should all feel very proud."

Vanessa Clifford, CEO of Newsworks, added: "With the importance of context having come to the fore this year, it's great to see so many of 2017's Planning Award entries utilising newsbrands' unique environment to engage and influence consumers. The standard of work submitted this year raised the bar yet again. A very well done to all the winners and highly commended."

Best newspaper campaign
OMD
– McDonald's, Monopoly

Highly commended
Goodstuff
– Yorkshire Tea, Gruffalo & the Vanishing Wood

Shortlisted
MEC
– Nationwide, Voices Nationwide 
OMD – Channel 4, UEFA Women's Euro 2017
OMD – easyJet, Spanish routes promo 
the7stars – Prostate Cancer UK, Making prostate cancer unavoidable

Best newsbrand campaign
OMD
– San Miguel, San Miguel Rich List

Highly commended
Goodstuff
– Spotify, Music for all the family

Shortlisted
Manning Gottlieb OMD
– Specsavers, More important than...
Spark Foundry – Kronenbourg 1664, A Franc point of view
the7stars – Prostate Cancer UK, Making prostate cancer unavoidable
Trinity Mirror & Zenith – eOne, I, Daniel Blake

Best topical campaign
Spark Foundry
– Kronenbourg 1664, A Franc point of view

Highly commended
OMD
– easyJet, Spanish routes promo

Shortlisted
MEC
– Nationwide, Voices Nationwide
MediaCom – The Open University, Dream, Believe, Succeed
OMD – NSPCC, Little Stars
Spark Foundry – Kronenbourg 1664, A Franc point of view

Best use of insight  
MEC
– Thames21, Thames Pulse: Thames Watch

Highly commended
MediaCom
– The Open University, Dream, Believe, Succeed

Shortlisted
Goodstuff
– Spotify, Music for all the family
Goodstuff – Yorkshire Tea, Gruffalo & the Vanishing Wood
Manning Gottlieb OMD – Sony Pictures, Inferno
OMD – San Miguel, San Miguel Rich List

Omnimedia award
PHD
– British Heart Foundation, Gone

Highly commended
OMD
– Channel 4, Humans 2
OMD – NSPCC, Little Stars

Shortlisted
MEC
– Nationwide, Voices Nationwide
PHD – Warner Bros., Batman barges in

Best content partnership
OMD
– NSPCC, Little Stars

Highly commended
OMD
– Heinz, Seriously Good Mayonnaise

Shortlisted
Manning Gottlieb OMD
– Sony Pictures, Inferno
Maxus – BT, BT TV
OMD – San Miguel, San Miguel Rich List
the7stars – Prostate Cancer UK, Making prostate cancer unavoidable

Chair's award
OMD
– NSPCC, Little Stars

All of the winning, highly commended and shortlisted entries are available at newsworks.org.uk/awards

For more information, please contact:

Jessie Sampson
communications manager
email: jessie.sampson@newsworks.org.uk
phone: +44 (0)20 7747 2126

24/11/17

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never