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Newsworks announces 2017 Planning Awards shortlist

With a record number of entries, the 2017 Planning Awards shortlist features agencies including OMD, the7stars, Goodstuff, MediaCom and Spark Foundry.

The client-agency jury, led by Zaid Al-Qassab, BT Group's chief brand and marketing officer, whittled down the entries to a shortlist of 39.

Zaid Al-Qassab said: "I have been really impressed by the calibre of entries for this year's Newsworks Planning Awards. In an increasingly complex media landscape, there's more pressure than ever for brands to understand how to use the strength of each channel to influence their audience. The shortlisted entries were able to demonstrate insight, an understanding of context, and creativity to deliver business impact. I look forward to congratulating the winners!"

Vanessa Clifford, CEO of Newsworks, added: "This year, the importance of advertising's context has come to the fore and our 2017 shortlist really demonstrates the original and innovative ways that planners can capitalise on newsbrands' trusted, quality and newsworthy environment. After much debate, our jury have selected a fantastic shortlist and very deserved winners."

The winners will be announced at a party at the Century Club on Thursday 23 November 2017.

Shortlist

Best newspaper campaign
Goodstuff – Yorkshire Tea
MECNationwide
OMDChannel 4, UEFA
OMDeasyJet
OMDMcDonald’s
the7starsProstate Cancer UK

Best newsbrand campaign

Goodstuff – Spotify
Manning Gottlieb OMDSpecsavers
OMDSan Miguel
Spark Foundry – Kronenbourg 1664
the7starsProstate Cancer UK
Trinity Mirror & Zenith – eOne

Best topical campaign
Bountiful Cow – No1 Rosemary Water
Manning Gottlieb OMDSpecsavers
Spark FoundryKronenbourg 1664
the7starsColumbia Records

Effectiveness award
MEC – Nationwide
MediaComDFS
MediaComThe Open University
OMDeasyJet
OMDNSPCC
Spark Foundry Kronenbourg 1664

Best use of insight
Goodstuff – Spotify
Goodstuff – Yorkshire Tea
Manning Gottlieb OMD – Sony Pictures 
MEC – Thames21
MediaCom – The Open University
OMD – San Miguel

Omnimedia award
MEC – Nationwide
OMDChannel 4, Humans 2
OMDNSPCC
PHDBritish Heart Foundation
PHDWarner Bros.

Best content partnership
Manning Gottlieb OMD – Sony
MaxusBT
OMDHeinz
OMDNSPCC 
OMDSan Miguel 
the7starsProstate Cancer UK

Agency league

Rank Agency Shortlisted
1 OMD 12
2 Goodstuff 4
= Manning Gottlieb OMD 4
= MEC 4
= the7stars 4
6 MediaCom 3
= Spark Foundry  3
8 PHD 2
9 Bountiful Cow 1
= Maxus 1
= Trinity Mirror / Zenith 1

For more information, please contact:

Jessie Sampson
communications manager
email: jessie.sampson@newsworks.org.uk
phone: +44 (0)20 7747 2126

01/11/17

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Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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