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Facts & Figures

From fast facts to a complete market overview and each newsbrand's crib sheet, Facts & Figures will give you the latest numbers and stats.

The infographic is interactive - click on any fact to find out more and discover many more great stats, all in downloadable charts.

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Data Alerts

 

Newsbrands reach 114x the population of Lapland every day Mobile newsbrand readers are 43% more likely to visit retail sites on their phone 60% of newsbrand readers agree that they get a lot of pleasure out of food 63% of newsbrand readers say they will buy gifts for 6 or more people
The average newspaper reader spends £350 on Christmas presents Tablet newsbrand readers are more relaxed than commercial TV viewers or radio listeners Young online newsbrand readers shop online more frequently Newsbrands reach more people each month than Google Newsbrands reach 90% of 18-34 year olds every month  Social interactions for newsbrands have more than doubled in the last 6 months

 

Research Centre

  • 10/12/2014Expedia's Day of influence: Case Study

    Expedia and PHD won the unique 'Day of influence' package – one day of...
    Proof: Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan. The results were outstanding.
  • 27/10/2014IPA Effectiveness Awards 2014

    Read summaries of the 2014 award winners that included newspapers. Read...
    Proof: Read summaries of the 2014 award winners that included newspapers.
  • 23/10/2014UK newsbrands increase social media interactions by 87%

    UK newspaper brands have rapidly increased their presence and influence in...
    Platforms: UK newspaper brands have rapidly increased their presence and influence in social networks during the three months to September 2014. They are important social media activators, responsible for creating and augmenting many of the biggest viral stories worldwide.
  • 11/09/2014News stories from TouchPoints

    An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of...
    Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
  • 15/08/2014comScore: Newsbrands and mobile

    comScore research into the relationship between smartphone owners and...
    Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London