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Facts & Figures

From fast facts to a complete market overview and each newsbrand's crib sheet, Facts & Figures will give you the latest numbers and stats.

The infographic is interactive - click on any fact to find out more and discover many more great stats, all in downloadable charts.

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Data Alerts

 

Newspapers reach 9.2 million people interested in health and fitness every day 69% of readers agree that these days you can access newsbrands wherever you are, whatever you’re doing Newsbrands reach 17.5 million people on mobile devices Tablet newsbrand readers are more relaxed than commercial TV viewers or radio listeners
54% of readers agree there are different newspaper brands for different parts of me Mobile newsbrand readers are 43% more likely to visit retail sites on their phone Daily newsbrand readers would fill Wembley Stadium 232 times Newsbrands reach more people each month than Google More 18-24s read a newsbrand than watch traditional TV news Multi-platform readers are more likely to find their favourite title trustworthy

 

Research Centre

  • 16/01/2015UK newsbrands drive 445 million social media actions in 2014

    UK newspaper brands continued their steady growth and expansion on social...
    Platforms: UK newspaper brands continued their steady growth and expansion on social networks during the last 3 months of 2014. They have become a vital part of daily activity on social networks, responsible for creating and augmenting many of the biggest viral stories worldwide.
  • 10/12/2014Expedia's Day of influence: Case Study

    Expedia and PHD won the unique 'Day of influence' package – one day of...
    Proof: Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan. The results were outstanding.
  • 27/10/2014IPA Effectiveness Awards 2014

    Read summaries of the 2014 award winners that included newspapers. Read...
    Proof: Read summaries of the 2014 award winners that included newspapers.
  • 11/09/2014News stories from TouchPoints

    An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of...
    Proof: An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
  • 15/08/2014comScore: Newsbrands and mobile

    comScore research into the relationship between smartphone owners and...
    Platforms: comScore research into the relationship between smartphone owners and newsbrands (based on a three month average to the end of June 2014).
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.

16 April 2013  - The British Library, London