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Nothing maximises the power of newsbrand advertising like great creative work. Here you can find examples of ads which have run in print and digital platforms, including unusual space sizes and award winners from the past.
When advertisers work in partnership with newsbrands, they leverage the relationship of trust which exists between the reader and the title. There are examples here of how branded content and other creative solutions can achieve maximum effect in print and digital platforms.
Nando's ad from the Creative Gallery
Lurpak ad from the Creative Gallery
Apple ad from the Creative Gallery
Old Speckled Hen ad from the Creative Gallery
Ralph Lauren ad from the Creative Gallery
Guardian ad from the Creative Gallery
Confused.com ad from the Creative Gallery
Kettle Chips ad from the Creative Gallery
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Shift 2013 was the first-ever Newsworks conference, highlighting how newspapers are effective and influential platforms in the multiplatform age.
16 April 2013 - The British Library, London
Shift 2014 was Newsworks’ second annual conferenceat the British Library on Thursday 10 April, providinginsight into the latest thinking and trends for thenational newspaper industry.