Partnerships

Tourism Australia - Taste of Australia

Tourism Australia, Etihad and Flight Centre partners with The Telegraph to showcase the best restaurants and dishes in Australia.

Brand: Tourism Australia

Agency: Universal McCann

Platform: Multi-platform

Dates: December 2017 - February 2018

Summary:

  • Content includes four interactive longform articles including a feature on Queensland that explores some of the best restaurants in Australia
  • A fun photo quiz allowing readers to find their perfect type of holiday in Australia and have the chance to win flights and a voucher to spend on a trip down under
  • A bespoke video player featuring exclusive content from a selection of food and wine connoisseurs from across the country
  • Several print advertorials have ran in Telegraph Magazine and Stella
  • Other online features offer expert advice on Australia’s food and drink scene and unmissable attractions

You can see the activity on the Telegraph’s site here.

26/01/18

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