Partnerships

O2 – Cracked

Metro collaborated with O2 and Havas to create its first ever translucent cover wrap that resembles a broken screen of a mobile phone.

Brand: O2

Agency: Havas

Platform: Print

Dates: 8 September 2017

Summary:

  • The translucent wrap aimed to promote O2's new contract that replaces cracked screens for O2 customers for when their mobile screen cover breaks
  • The cover wrap was available on all of Metro's London editions (925,000 copies) and set out to grab the attention of Metro's millennial audience
by Lydia O'Neill 08/09/17

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never