Partnerships

John Smith's – Only ordinary by name?

The Daily Mirror, John Smith's and Paddy McGuinness team up to find local pubs with the best stories to tell.

Brand: John Smith's

Agency: Starcom

Platforms: Print, digital and social media

Dates: 22 June to 20 August 2017

Summary: 

  • With the aim of finding Britain's extraordinary pubs, the campaign encourages readers to nominate their favourite to be in with a chance of winning a £200 cash prize and some John Smith's to enjoy
  • Shortlisted pubs will be voted for by Mirror readers. The winning pub will be awarded £300 and progress to the overall final
  • Once in the overall final, an expert judging panel will select the winner, where Paddy will drop in for a pint to celebrate with the landlord and deliver a prize cheque for £5000. Of that payment, £4,500 will go to the winning pub to spend on improvements for punters such as new TVs or pool tables, and £500 to the landlord
  • Nominations closed on 2 July and there have been 550 competition entries in total

Discussing the campaign, Paddy McGuinness said: "A good pub for me is all about a friendly atmosphere and good ale. It's all about that camaraderie with your mates, a place to relax, socialise and have fun... I've been in some lovely pubs around the world but none of them encapsulate the feeling you get in a good old British boozer."

05/07/17

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