Partnerships

John Lewis – The Source

With the autumn term fast approaching, John Lewis teams up with Telegraph Spark to bring prospective university students a guide on making the most of their first year.

Brand: John Lewis

Agency: Manning Gottlieb OMD

Platform: Multi-platform

Dates: August – September 2017

Summary:

  • Launched in the lead up to A level results day, the partnership aims to help equip university undergraduates with everything they need to fly the nest – from printers and pans to laptops and lamps
  • Print content includes an advertorial in 'The Source', a 36-page student magazine produced in association with UCAS and delivered free to 200,000 students on results day and a full page advertorial feature in the Saturday paper
  • Bespoke content on a branded microsite, which includes a product carousel, tips on packing, cooking, socialising and study
  • Digital distribution also includes native iAds and features on Apple News, plus The Telegraph's Live app
  • An email created by Telegraph Spark and sent out from UCAS to 375,000 students highlights the microsite and 'The Source' online content
30/08/17

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