Partnerships

DFS - Team GB

ESI Media and DFS team up to support Team GB at the 2016 Rio Olympic Games.

Brand: DFS

Media agency: MediaCom

Platforms: Cross-platform

Date: August 2016

Summary:

  • Activity includes DFS sponsorship of the Olympic Games pages on standard.co.uk and independent.co.uk and sponsor tweets on the London Evening Standard's Twitter account
  • Exclusive editorial interviews with DFS's Team GB ambassadors- gymnast Max Whitlock and swimmer Adam Peaty
  • ESI Media's street assets are included in the campaign with DFS branded vendors, vans and umbrellas appearing over London

Nick Ashworth, head of media at DFS, said: "We were really impressed by the quality of the response to our brief from the team at ESI Media. They grasped very early on our commitment at DFS to UK manufacturing and we are very excited about how ESI will help to activate our partnership of Team GB across multiple touch-points during the Olympic Games."

Dan Locke, group partnerships director at ESI Media, said: "The Olympic Games is a huge moment for our audience so we're really pleased to be partnering with a brand with a similar passion for Team GB! Aligning ourselves with an official partner puts our readers at the centre of the action."

07/08/16

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