Partnerships

Cancer Research UK: Life-changing legacies

Cancer Research UK teams up with Telegraph Spark to highlight how legacy gifts left in wills are saving lives and helping to fund scientific breakthroughs. 

Brand: Cancer Research UK

Media agency: MediaCom

Platform: Cross-platform

Date: February - April 2017

Summary:

  • The multi-platform campaign draws to a close this weekend with a cover wrap on Saturday's Telegraph Magazine (29 April 2017). The creative features an installation of suspended petri dishes and pictures of scientists and those touched by cancer forming the shape of the Cancer Research UK logo. See a video of its creation below
  • Bespoke content on a branded microsite, focused on cutting-edge cancer technology, along with positive case stories and videos  
  • Digital distribution also includes native iAds and features on Apple News, plus The Telegraph's Live app

Watch the time-lapse video of the two-day shoot:

26/04/17

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