Partnerships

Cadbury Roses – World Gratitude Day

In the run up to World Gratitude Day on 21 September, Cadbury Roses teams up with Trinity Mirror for a month of activity encouraging readers to say thank you to more people, more often.

Brand: Cadbury Roses

Agency: The Story Lab

Platform: Multi-platform

Dates: 1 September – 30 September 2017

Summary:

  • Cadbury Roses ads with the tagline "Reach out and say Thank You with Cadbury Roses – Pick up a box today" runs across Trinity Mirror's print and online titles, including the Daily Mirror and Mirror online
  • A user generated content angle on the Mirror asks readers to submit a thank you message to be in with the chance of having it printed in the newspaper
  • Editorial content about World Gratitude Day featuring examples of thank you gifts throughout history, including reasons we should be thankful and why Cadbury Roses are well-known gifts for giving thanks
06/09/17

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