Sky Atlantic – Game of Thrones

To mark the release of the latest series of Game of Thrones, Sky Atlantic teamed up with MediaCom and ESI Media for a multi-platform ad campaign.

Brand: Sky Atlantic

Agency: MediaCom

Platforms: Multi-platform

Dates: 17 July 2017


  • Activity included the Evening Standard's first translucent takeover with a cover wrap that gave a frosty effect over the messaging 'Winter Is Here'
  • Further frosted pages ran throughout the paper in print and on digital platforms and included creatives of some characters from the show
  • Evening Standard distributors were accompanied by an ice sculpture while handing out the edition to the public

Take a look at the recording of the edition below. 


by Lydia O'Neill 21/07/17

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