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Zaid Al-Qassab to chair Newsworks Planning Awards 2017

Now open for entries, the Newsworks Planning Awards celebrate and promote media agencies' innovative and creative planning in newsbrands. 

BT Group's chief brand and marketing officer Zaid Al-Qassab will lead the 2017 jury, which includes DFS's Nick Ashworth, Maxus' Clare Chapman, Sky UK's Barry Louth, British Heart Foundation's Rosemary Brown, GroupM's Steve Goodman and m/SIX's Alistair MacCallum.

"In our current media landscape, you need smart, strategic campaigns to cut through and build relationships. I'm going to be looking out for work which capitalises on newsbrands' unique context and delivers clear evidence of effectiveness – but also ideas that engage and delight readers", Al-Qassab said. "I'm looking forward to chairing the awards and to lively discussion with my fellow judges!"

The awards feature seven categories, plus a chair's award: best newspaper campaign, best newsbrand campaign, best topical campaign, best content partnership, an omnimedia award, best use of insight and an effectiveness award.

The jury:

Nick Ashworth, head of marketing communications, DFS
Rosemary Brown, senior marketing manager, British Heart Foundation
Clare Chapman, head of planning, Maxus
Vanessa Clifford, CEO, Newsworks
Mark Finney, founder, Magic Cat Communications
Michael Florence, chief strategy officer, PHD UK
Steve Goodman, managing director - print trading, GroupM
Laurence Green, founding partner, 101
Philippa Heywood, brand director, MoneySuperMarket
Barry Louth, head of media planning, Sky UK
Alistair MacCallum, UK CEO, m/SIX
Louise Newton, group head of marketing, Hotelplan UK
Clare Peters, executive director, head of planning, Manning Gottlieb OMD
Dan Pimm, partner, December 19
Gideon Spanier, head of media, Campaign

Vanessa Clifford, CEO of Newsworks, said: "It's been five years since we launched the Newsworks Planning Awards to celebrate and champion outstanding work with newsbrands. Newsbrand platforms have evolved over the years but the powerful context, influence and ROI that they deliver for advertisers remains as strong today as ever. I can't wait to see the smart and innovative ways that planners are utilising them this year."

The deadline for entries is 29 September 2017. A party to celebrate the winners will take place on the evening of 23 November 2017 at the Century Club, London.

Details and entry forms can be found here

30/08/17

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